Maintain Collaborative Relations with the Media to Foster Better Communication

In an effort to effectively convey corporate messages to the public and engage with our stakeholders, we have maintained close contact with the media. Our professional social workers and clinical psychologists did not only actively respond to media enquiries and share relevant professional views on popular social issues, but they have also contributed articles on local newspapers and online parenting media and attended interviews, such as radio and television programmes, to regularly update the latest news of the Society’s services and development.

 

Actively Develop Social Media Platforms and Utilise Online and Offline Channels to Reach Out to General Public

Social media is now an important channel of the Society for external communications. Under the prevalence of the pandemic, social media has become the most efficient and effective channel for the general public to receive information. Meanwhile, we can better grasp the public’s understanding of the Society and our services. The Society has actively developed our Facebook page and set up our official Instagram account in June, 2021 to extend our reach to the younger group of audience. Leveraging our social media platforms, we have announced the latest news and development of the Society, shared information related to our vision, mission and values to promote our brand image and interacted with the public using multi-media.On the other hand, we have promoted the Society’s campaigns and projects through various media channels, such as local newspaper, publications, radio, television and outdoor media. With the high reach and penetration of these channels, as well as strengthening online and offline promotional platforms, we hope to raise public awareness towards
family wellbeing.